We are counting down the days to Creativation 2017 (Craft & Hobby Assoc. Trade Show) here in Phoenix Arizona! Not everyone can make the event so why not bring some of it to you. This week, we are featuring Designer
Growing up in Denmark with minimalist Scandinavian designs as her influence, Lene's passion for design has always been closely defined by clean, modern and geometric styles. From her earliest childhood memories her passion for design and creativity was the driving force behind her career in product design. For the past 15 years, Lene, her Danish husband and two young children have lived throughout Asia and currently reside in Hong Kong. In 2000 Lene began doing product design in a number of industries with various international clients. Then in 2008 Lene found the paper crafting industry and has loved it ever since. The balance between creating beautiful Scandinavian and Asian influenced products that are then used by others to then make beautiful artwork such as cards, journals and scrapbook pages while empowering customers individual creativity has been extremely rewarding for Lene. Now with Spellbinders, Lene feels at home with her design freedom and her love of giving crafters the tools necessary to make beautiful things.